This is another phrase open to interpretation, whether it refers to a hotel, sight or town centre. Thirdly, companies often use this description for big tour-group hotels, so prepare for crowded breakfast rooms and long waits for lifts. Also, being central won't be fun if it comes with traffic outside your window, hen parties shrieking past midnight, and dustbins rattling at daybreak.
"Central" means different things to a businessperson or a sightseer, and the geographical centre of modern cities might be nowhere near the sights. Locate the hotel on Google Maps before you book a holiday, no matter what the claim. Another meaning hidden in this phrase might be that your tour hotel is so inconveniently located there's nothing at all to do nearby, unless you have a keen interest in semi-industrial suburbia. Hint: tours at bargain prices aren't a bargain if you're not getting bang for your buck.
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Often, it's code for having to arrange your own sightseeing at your own expense. But watch out if this phrase pops up too often on your itinerary. There's nothing wrong with tour downtime that lets you recharge energy or pursue a personal interest. One thing is certain: you'll have to cough up more money somewhere along the way, whether for a modest glass of wine or two, or your airfare. Ignore this phrase and head to the small print, which is where you'll really find out what's included – and what's not. Yet common sense tells you this guarantee is never delivered, otherwise guests would demand champagne and caviar, limousine rides, fireworks, and strippers bursting from giant cakes. Never has a short phrase promised so much.
These weasel words promise good things, but you don't always get what you expect. Photo: iStockīeware the nicely-turned phrase in your travel brochure or online tour description. No one wants to see this, much less participate in it.